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Mobile is eating the world
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Reading Content on Mobile Devices | Nielsen Norman Group
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“Like Peter Drucker said decades ago, “There is nothing quite so useless as doing with great efficiency something that should not be done at all.”
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“Everything the Internet did to media will happen to retail…”
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“In psychology, this phenomenon is referred to as a speed–accuracy tradeoff — users had to slow down to achieve the same level of comprehension for difficult articles on a phone as they did on a computer.”
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