Some thoughts about my creative process.

Creative Process

The UX Process

I'm a student and fan of the different approaches to structuring the creative process, including design thinkingAgile UX, Lean UX, the ensuing debates, and others.

Ultimately the best process is the one that fits an organization's culture (versus a one-size-fits-all approach). Defining that process is an essential part of the initial discovery process itself.

That said, here are some approaches I think about:

IBM Enterprise Design Thinking

Enterprise Design Thinking

"With Enterprise Design Thinking, teams can work more efficiently, because they stay aligned and keep people at the center of their work. It’s a proven way to come to better solutions, faster.
--Forrester Total Economic Impact™ Study (2018)

What is the Double Diamond Design Process?

Jeffrey Humble, The Fountain Institute

The Double Diamond is a visual model to understand the process of design. Its near-universal appeal arises from its simple focus on both the problem and solution.

What is the Double Diamond Design Process?

UX Process Overview |

UX Process Overview

Most UX processes follow this familiar pattern.

Contextual Inquiry: How Ethnographic Research can Impact the UX of Your Website

Rachel Vacek, University of Michigan

An impressive deep-dive into the research-centric UX approach of contextual design.

Contextual Inquiry: How Ethnographic Research can Impact the UX of Your Website by Rachel Vacek

When to Use Which User-Experience Research Methods by Christian Rohrer, Nielsen Norman Group

When to Use Which User-Experience Research Methods

Christian Rohrer, Nielsen Norman Group

A subtle reminder not to approach user research as monolithic.

The Elements of User Experience

Jesse James Garrett

The influential classic on deconstructing user experience design.

The Elements of User Experience by Jesse James Garrett

Guiding Voices

Simplicity vs. Complexity

“There's no limit to how complicated things can get, on account of one thing always leading to another.”
E.B. White

“There is no greatness where there is not simplicity, goodness, and truth.”
Leo Tolstoy

“Our life is frittered away by detail. Simplify, simplify.”
Henry David Thoreau

“It is not a daily increase, but a daily decrease. Hack away at the inessentials.”
Bruce Lee

“Authors should use common words to say uncommon things. But they do just the opposite. We find them trying to wrap up trivial ideas in grand words, and to clothe their very ordinary thoughts in the most extraordinary phrases, the most far-fetched, unnatural, and out-of-the-way expressions."
Arthur Schopenhauer

“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius—and a lot of courage to move in the opposite direction.”
-- E. F. Schumacher, economist

“Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art.”
-- Frédéric Chopin

“Modern technology can be complex, but complexity by itself is neither good nor bad: it is confusion that is bad. Forget the complaints against complexity; instead, complain about confusion. We should complain about anything that makes us feel helpless, powerless in the face of mysterious forces take away control and understanding.”
-- Don Norman, Living with Complexity

“Simplicity is prerequisite for reliability.”
Edsger W. Dijkstra, computer scientist

“Do you think the wren ever dreams of a better house?”
Mary Oliver, American poet

“Spurn everything that is added on by way of decoration and display by unnecessary labour. Reflect that nothing merits admiration except the spirit, the impressiveness of which prevents it from being impressed by anything.”
Seneca, Letters from a Stoic

“I made up my mind long ago to follow one cardinal rule in all my writing — to be clear. I have given up all thought of writing poetically or symbolically or experimentally, or in any of the other modes that might (if I were good enough) get me a Pulitzer prize. I would write merely clearly and in this way establish a warm relationship between myself and my readers.”
Isaac Asimov

“Truth is ever to be found in simplicity, and not in the multiplicity and confusion of things.”
Isaac Newton

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